REPUTATION
REPUTATION
Check up on your reputation. Is it what you want it to be? Is it what you think it is? Your reputation is your business. It is vital in your success.
1. Review and revise your business image
•Does the real world match your dream?
•Does your business image match you?
•Gaining professional polish.
2. Reevaluate your business flow
•Do you spend more time doing other things than massage?
•Does your money meet your needs?
•The balancing act of business, life, and self.
3. Investigate the next level of training to enhance your expertise
•What’s next in strengthening your business direction?
•Matching certification requirements with your business direction.
4. Identify and set your boundaries and say no appropriately
•Are you having difficulty in any area of your business?
•What can you do to change the difficulty into peaceful direction?
•Know if the client is always right?
5. Add on to your range of services
•Simple add-ons to increase value and perceptions.
•Talk about your services effectively and appropriately.
•Determining what is outside the scope of your business.
6. Pricing your services
•Setting the right pricing for your abilities.
•Advertising your prices.
•Know when to increase your prices – timing is important.
7. Daily do file updates
•Scheduling time for client and business files
•Using downtime effectively.
8. Keep up-to-date of new tools, lubricants, etc.
•Knowing what’s out there and how it might assist your goals.
•Allotting time for growth.
9. Using aromatherapy for profit
•Selecting scents to enhance your client’s relaxation.
•Using a certified aromatherapist.
10. Rotate music selections
•Finding a blend of music that accompanies your modality
•Client specific music
11. Learn to client speak
•Find out why clients choose you.
•Have a systematic verbal approach.
•Visual interpretation as well as written intake forms.
•Dealing with specific requests.
•Taking the money and saying goodbye.
Your reputation represents you to the world. Keep it looking great!
M. Johanna Powell, NCTMB, LMT, CCP, MTI
