BUILDING REVENUE STREAMS
BUILDING REVENUE STREAMS
1. Get out of the ruts. It is very easy to just do what you have always done.
2. Consider what you want NOW. Do you want more money, more free time, and additional professional respect? If so,
what could you do that would bring in money, use your training and talent and use less time? It is all out there. You just
have to match what you want with what you want to do.
3. If you could do anything you wanted and maintain your current revenue, what would you be doing? Teaching? Resting?
Reading? Massage?
4. Consider what other efforts could produce revenue without your presence.
• Products
• Subleasing space
• Books, CD’s or tapes
• Other
5. Review six months of your appointment calendar.
• Do you have blocks of time that are not being used?
• Do you have one or two days that are lightly scheduled?
• If possible, redirect clients to fill in two or three days, giving you at least one full day to concentrate on other ways to
increase revenue or just relax.
6. What percentage of revenue would be lost if you consolidated your schedule and how much of this revenue could you
reproduce by other means?
• Paid speaking
• Paid teaching
• Paid demonstrations
• New techniques
7. How would you reallocate your clientele?
• An assistant?
• Refer certain portions of your clientele to another therapist?
• What percentage and who would you want to refer out?
• What type of pay would you expect? A flat fee per person? A 40/60 split?
8. What additional certifications or learning could help you attain your goals?
9. What equipment haven’t you used in the past year? Why not? Can you reinstate its use and advertise and charge for it.
PUTTING IT TOGETHER
1. Put actual numbers to how many clients you average a week.
2. Identify where they come from.
• Referrals
• Advertising
• Gift Certificates
• Free samples
• Other
3. Identify some marketing methods you have not tried before.
• Speaking
• “Expert” writing
• Teaching
• Newsletters
4. Decide what is your current target.
• More clients
• More free time
• More money
• Less physical work
• More gratification
5. Select products to sell that endorse and enhance your work and advertise them.
6. Select, learn and DEMONSTRATE some new techniques, methods, etc. in a free class. Advertise the “free” class and give
discounts to participants for signing up for the new technique during class.
7. Stay current. Know what is being offered, the “new” industry trend words, the “latest” techniques. Your marketing
materials need to BE CURRENT in language.
STRATEGIC FUTURES
1. Consider yourself under “NEW” Management!
• What would someone see if they were considering buying your business?
• What would need to be changed or updated?
• Do those things.
2. Redesign your office by the Slipcover method. A slipcover is something new and fresh that fits snuggly over the old.
• Bring crispness into your therapies.
• Change the environment of your room or area.
• Introduce your personal line of products.
• Brighten everything you already have.
3. Consider your level of self-discipline.
• Does management at any level interest you?
• Could and would you want to manage your own spa?
• Manage a spa or exercise shop for someone else?
4. Retirement
• Look realistically at your retirement goals.
• When (if ever) do you want to retire?
• What do you want to do when you retire and how much money will it take?
• Do you currently have a savings vehicle?
• Do you have a sound financial person to discuss your options with?
5. Happy retirement does not happen by itself. It takes planning and a real understanding of what you need and want to
be happy. Take the time to make it happen.
M. Johanna Powell, NCTMB,LMT, CCP, MTI
